Outfit Details: Chiswish dress c/o, Zara flats, Rebecca Minkoff bag
In the past, I’ve talked about ways to enhance your blogging game, and today I want to section off of that and talk specifically about how to enhance your social media.
My blog and brand has had slow, but steady growth over the years. Everything I’ve done has been organic, and I pride myself on that. I have a very loyal friendship and bond with those that follow me. I don’t claim to know everything about social media, because I don’t. I just know that I get questions on the daily about how to enhance social media, so I figured I must be doing something right. Over the past year, I’ve met with a handful of business owners who were looking to enhance their social media game. I figured I would share just a little bit about what I tell them when it comes to enhancing their social media, while remaining organic and authentic. Social media can be a helpful tool in any business. This biggest tip that I can give to someone that I may be consulting is, be intentional and be consistent. My simple tip isn’t a “grow fast on Instagram” scheme, but if you are intentional about what you post, and you are consistent about when you post, I can guarantee that you will see growth.
- Be intentional: Start gearing your mindset on sharing-yes, it’s going to take time and energy. You just have to switch on that mentality and plan to be active on social media. Set a plan for your posts. Get a planner and jot down post ideas. Then put those ideas into specific days on a calendar. This will help you stay organized with your posts, and even lighten the burden of trying to figure out what to post on any given day. Don’t post something, just to post something. Let your Instagram have a purpose. Be intentional about sharing an engaging.
- Be consistent: If you can only post once a week, make sure you post on that specific day every week. Your customers/clients/followers need to know when they can count on you. I think you will see better growth if you post more times a week, but I know it can be difficult. Aside from posting to your stories or feed, you want to be consistent in engaging with your audience-that’s how you will build a friendship.
Ultimately, you want to build a community through your social media. You want to be engaged with your community, and you should build a community that’s engaging back with you.